In Kolkata, the most prominent city of East India and gateway of the north-east, gold-trade has been one of the most ancient trades. The city had areas specifically identified as gold trading zones; Shyambazar, Bowbazar, Bhowanipore and Gariahat to name a few. Predominantly the gold business had been a family enterprise associating the pride, trust and goodwill needed to sell gold. Gold trade has mainly been in the jewellery business, commonly brought for wedding and other auspicious ceremony in the family and also as a very valued gift. For its intrinsic value it is still one of the most common and most liquid investments. People have invested in gold through ages and still continue to do so more than ever in recent time.
Khadim India Ltd has identified this potential business opportunity and diversified into gold business about five years back. The goodwill and trust enjoyed by the core brand in footwear could be easily associated with gold. With the skills of retailing and the advantage of strong brand equity, the company began to confidently foray into this new division to add even more glitter of gold to its growing business interests.
Stores
Khadim’s journey into Gold Jewellery business dates to January 07, 2005 opening its first Gold Jewellery retail unit in its own lifestyle large format retail store, at Kanchrapara, 50 km from Kolkata with the name of “SONA KHAZANA”. It was the first jewellery brand to bring Hallmark Jewellery in 24 Parganas (N) District.
Within one year of opening its first store, the company had opened a high street store at Shyambazar, in the heart of the city of Kolkata with an area of 450 sq.ft. The wide variety of design, sound retail experience and customer service, coupled with focused marketing initiatives and the association of trust which the parent company enjoys, have all contributed to a significant growth in business for both the stores.
Buoyant with the steady success of the two stores, the company has recently opened its third Sona Khazana store at Thakur Corner, Station Road, Sodepur. A contemporary décor store with a dazzling array of selective hallmarked gold jewellery clearly distinguishes the brand from the other stores in the prime retail hub of Sodepur.
Quality and Purity Meticulousness and stringent quality measures are strictly adhered to at every level of the jewellery business. At Sona Khazana we deal in 22/22 carat gold certified by Hallmark Centre (Bureau of India Standards).
Products The success story of Sona Khazana lies in the unique designs of ornaments and purity of gold. We have a wide range of gold jewellery to offer starting from solid gold, meena work, jewellery with precious stone and kundan to name a few. The range of jewellery at Sona Khazana showcases exclusive designs specially created from our panel of in-house designers keeping in mind individual tastes and preferences of Indian women.
Communication Sona Khazana is being repositioned as a brand of authentic & stylish gold jewellery for the real woman, reflected in the tag line, Real Gold, Real Style. It reinforces the fact that we offer a wide range of finely crafted hallmarked gold jewellery with the trademark quality and price assurance from Khadim’s. The Sona Khazana woman is multi faceted with a contemporary mindset; she’s believably attractive not flawlessly beautiful, she’s youthful in mind and spirit as opposed to being ‘just’ young. Her choices and actions reflect her core personal values and her preference for the type of gold jewellery is what inspires the brand’s creations.
Khadim’s journey into Gold Jewellery business dates to January 07, 2005 opening its first Gold Jewellery retail unit in its own lifestyle large format retail store, at Kanchrapara, 50 km from Kolkata with the name of “SONA KHAZANA”. It was the first jewellery brand to bring Hallmark Jewellery in 24 Parganas (N) District. 