KHADIM #LetsTakeAStep Campaign: Spreading Smiles, One Pair at a Time

Thousands of underprivileged individuals walk barefoot every day—through scorching heat, pouring rain, and harsh winters—risking blisters, injuries, and serious infections. Lack of footwear not only causes physical pain but also exposes them to a range of health issues due to poor foot hygiene.

To address this critical concern, KHADIM launched a heartfelt initiative — #LetsTakeAStep — in collaboration with Hope Kolkata Foundation and Rotary Club of Calcutta Inner City. The goal was simple yet powerful: provide footwear to those in need and spread awareness about foot health.

As part of the month-long campaign, KHADIM encouraged citizens to donate gently used, wearable shoes at designated stores. For every two pairs collected, KHADIM pledged to donate one brand-new pair of shoes.

The campaign resonated deeply with the community and culminated in the collection of 2,259 pairs of shoes. True to its promise, KHADIM added new pairs to the donation pool and distributed them to beneficiaries.

The distribution event was held on 19th September 2019 at Calcutta Public School, where the donated shoes were handed over in the presence of Mr. Amit Gope, (Head of Marketing, Khadim India Ltd.), Ms. Geeta Venkadakrishnan, (Director, Hope Kolkata Foundation) and Ms. Srabanti Chatterjee, celebrated actress and campaign supporter

Through #LetsTakeAStep, KHADIM reaffirmed its commitment to community welfare, proving that even a small step—like donating a pair of shoes—can walk someone toward dignity and better health.