There are thousands of people across the city who walk barefoot in rain, heat, cold and are subjected to blisters, cuts and broils every day. Moreover, they contract various diseases and infections by walking bare feet.
To address this issue, Khadim’s undertook a unique campaign, #LetsTakeAStep, in association with Hope Kolkata Foundation and Rotary Club of Calcutta Inner City, through which we provided shoes to the lesser privileged of Kolkata.
The objective of this campaign was not only to help people don a pair of shoes but also to promote foot hygiene. The campaign urged the citizens to donate their old shoes in wearable condition at select Khadim’s outlets.
The month long campaign culminated with Khadim’s collecting 2259 pairs and for each 2 pairs of shoes, the company donated 1 new pair of shoes.
In the Press Meet held at the Calcutta Public School on 19th September 2019, Khadim's distributed the shoes to recipients in the presence of Mr Amit Gope (Head Marketing, Khadim India Ltd), Ms. Geeta Venkadakrishnan (Director, Hope Kolkata Foundation) and glamorous actress Srabanti Chatterjee.
There are thousands of people across the city who walk barefoot in rain, heat, cold and are subjected to blisters, cuts and broils every day. Moreover, they contract various diseases and infections by walking bare feet.
To address this issue, Khadim’s undertook a unique campaign, #LetsTakeAStep, in association with Hope Kolkata Foundation and Rotary Club of Calcutta Inner City, through which we provided shoes to the lesser privileged of Kolkata.
The objective of this campaign was not only to help people don a pair of shoes but also to promote foot hygiene. The campaign urged the citizens to donate their old shoes in wearable condition at select Khadim’s outlets.
The month long campaign culminated with Khadim’s collecting 2259 pairs and for each 2 pairs of shoes, the company donated 1 new pair of shoes.
In the Press Meet held at the Calcutta Public School on 19th September 2019, Khadim's distributed the shoes to recipients in the presence of Mr Amit Gope (Head Marketing, Khadim India Ltd), Ms. Geeta Venkadakrishnan (Director, Hope Kolkata Foundation) and glamorous actress Srabanti Chatterjee.